Markkinointi

Intermediate Studies in Marketing
35 cr
YMAAIP-JYUAVOIN
Detailed description
Select all (35+ cr)
- Pakolliset opinnot
  Select all (12 cr)
  YMAA2110 Customer Behavior (6 cr)
  YMAA2120 Managing Customer Relationships and Services (6 cr)
- Valinnaiset opinnot
  Select min. 23 cr
  YMAA2130 Marketing Management (5 cr)
  YMAA3220 Digital Marketing (6 cr)
  YCCA2150 Corporate Reputation Management (6 cr)
  YCCA2220 Communication, Behavior Insight and Social Marketing (4–6 cr)
  YCCA2180 Global Public Relations (6 cr)
  DGKA1003 Digitalization in Retailing (5 cr)
  YMAA2240 Service Design (5 cr)
  YMAA2230 B2B Marketing and Sales (6 cr)
  YMAA1920 Bachelor's Seminar and Thesis (10 cr)
Digital Marketing Studies
15–30 cr
DIMAOK-JYUAVOIN
Detailed description
Select all (15–30 cr)
- Pakolliset opinnot
  Select all (4 cr)
  JSBY7010 Introduction to Digital Marketing Studies (2 cr)
  JSBY7020 Capstone Course on the Digital Marketing Studies (2 cr)
- Valinnaiset opinnot
  Select 11–26 cr / 27 cr
  YMAA3220 Digital Marketing (6 cr)
  DGKA1003 Digitalization in Retailing (5 cr)
  JSBY7110 Digital marketing in practice (2 cr)
  ITKP1010 The basics of digital competence (3 cr)
  YCCA2230 Media and Content Strategy (6 cr)
  TIEP1200 Elementary AI (2 cr)
  XJOX0002 Work life communication in social media (3 cr)
Muut markkinoinnin opinnot
Select min. 1 pcs. (2–22 cr)
Muut opinnot
Select min. 0 pcs. (0–7 cr)
- JSBA1110 Method Studies (6 cr)Not published for this curriculum period
- JSBA1120 Methods of Data Collecting (1 cr)