YCCA2180 Global Public Relations (6 cr)

Study level:
Intermediate studies
Grading scale:
0-5
Language:
English, Finnish
Responsible organisation:
Jyväskylä University School of Business and Economics
Coordinating organisation:
Open University, Jyväskylä University School of Business and Economics
Curriculum periods:
2024-2025, 2025-2026, 2026-2027, 2027-2028

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The course examines the role, functions and impact of public relations (PR) in global operating environments.

Description

This study module examines the role, function, and influence of public relations in a global environment. During this course, students will learn why and how organizations are affected by publics and stakeholders from multiple cultures and with great diversity within nations and how organizations affect publics and stakeholders with their activities. Students will gain an understanding of global trends and how they impact public relations activities, and knowledge on national media structures, public policy, and international legal and ethical codes in public relations.

The study module introduces the students to several UN Sustainable Development Goals, such as Goals 3 Good health and wellbeing, 8 Decent work and economic growth, 10 Reduced inequalities, 12 Sustainable consumption and production, and 13 Climate action and discuss them as important global issues challenging global public relations activities.

Learning outcomes

After completing this study module, the student:

  • is familiar with main theories and theoretical perspectives of global public relations

  • is able to reflect critically on the main factors affecting global public relations

  • is able to identify and scope opportunities for global and cross-border public relations

  • has trained to understand diversity and cultural issues

  • is able to produce a written academic report in English

  • has improved their cross-cultural awareness

Additional information

Independent, remote learning. No contact teaching classes.

Description of prerequisites

JSBE: pakollisena esitietona YTTP1150 Viestinnän johtamisen perusteet tai YTTP2150 Introduction to Corporate Communication.

Avoin yliopisto: pakollisena esitietona YTTP1150 Viestinnän johtamisen perusteet ja suositeltuina esitietoina Liiketoimintaosaamisen perusopinnot.

Recommended prerequisites

Study materials

Reading material assigned by lecturer, available in Moodle course space


Literature

  • The global public relations handbook. Theory, research and practice, 3rd edition

Completion methods

Method 1

Description:
Independent, remote learning. Reading guidelines and assignment instructions in Moodle course page
Evaluation criteria:
Individual written home assignment and weekly online discussions
Time of teaching:
Period 1, Period 2, Period 3, Period 4
Select all marked parts
Parts of the completion methods
x

Independent study (6 cr)

Type:
Independent study
Grading scale:
0-5
Language:
English, Finnish

Teaching