Skip to content
University of Jyväskylä
  • Study with us
  • Research
  • Science for All
  • For students
  • Collaboration
  • Faculties and departments
  • About us
  • EN
  • FI
  1. Study guide 2024–28
  2. Jyväskylä University School of Business and Economics
  3. Marketing

KAUKA_YMAOS Marketing (35+ cr)

Study level:
Other studies
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2024-2025, 2025-2026, 2026-2027, 2027-2028
Elective studies:
No

Description

-

Learning outcomes

-

Structure

Select all (35+ cr)
  • Intermediate Studies in Marketing

    35 cr
    YMAAIP
    Detailed description
    Select all (35+ cr)
    • Compulsory studies

      Select all (22 cr)
      • YMAA2110 Customer Behavior (6 cr)
      • YMAA2120 Managing Customer Relationships and Services (6 cr)
      • YMAA1920 Bachelor's Seminar and Thesis (10 cr)
      • JSBA1920 Maturity Test (0 cr)
    • Optional studies

      Select min. 13 cr
      • YMAA2130 Marketing Management (5 cr)
      • YMAA2230 B2B Marketing and Sales (6 cr)
      • YMAA2240 Service Design (5 cr)
      • YMAA3220 Digital Marketing (6 cr)
      • DGKA1003 Digitalization in Retailing (5 cr)
      • JSBA5210 Sport and Physical Activity as Business (5 cr)
      • TEKA2001 Customer Experience Management (5 cr)
      • YCCA2150 Corporate Reputation Management (6 cr)
      • YCCA2180 Global Public Relations (6 cr)
      • YCCA2190 Current Trends in Corporate Communication (2–4 cr)
      • YCCA2220 Communication, Behavior Insight and Social Marketing (4–6 cr)
University of Jyväskylä
Accessibility