KAUKA_YMAOS Marketing (35+ cr)

Study level:

Other studies

Responsible organisation:

Jyväskylä University School of Business and Economics

Curriculum periods:

2024-2025, 2025-2026, 2026-2027, 2027-2028

Elective studies:

No

Description

-

Learning outcomes

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Structure

Select all (35+ cr)

Intermediate Studies in Marketing
35 cr
YMAAIP
Detailed description
Select all (35+ cr)
- Compulsory studies
  Select all (22 cr)
  YMAA2110 Customer Behavior (6 cr)
  YMAA2120 Managing Customer Relationships and Services (6 cr)
  YMAA1920 Bachelor's Seminar and Thesis (10 cr)
  JSBA1920 Maturity Test (0 cr)
- Optional studies
  Select min. 13 cr
  YMAA2130 Marketing Management (5 cr)
  YMAA2230 B2B Marketing and Sales (6 cr)
  YMAA2240 Service Design (5 cr)
  YMAA3220 Digital Marketing (6 cr)
  DGKA1003 Digitalization in Retailing (5 cr)
  JSBA5210 Sport and Physical Activity as Business (5 cr)
  TEKA2001 Customer Experience Management (5 cr)
  YCCA2150 Corporate Reputation Management (6 cr)
  YCCA2180 Global Public Relations (6 cr)
  YCCA2190 Current Trends in Corporate Communication (2–4 cr)
  YCCA2220 Communication, Behavior Insight and Social Marketing (4–6 cr)