YMAA3220 Digital Marketing (6 cr)
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Description
This course introduces students to digital marketing. The course explains the principles of formulating a digital marketing strategy and implementing it to practice via various digital marketing tactics. The course is designed for both practitioners and university students who want a comprehensive understanding of digital marketing from a business perspective.
Learning outcomes
By the end of this course, students will be able to:
Understand how digitalization changes business environment
Plan digital marketing strategies
Design the use of different digital marketing channels and tools
Additional information
JSBE: The course is offered in English.
Avoin yliopisto: suorituskieli suomi
Description of prerequisites
JSBE: YTTP1120 Markkinoinnin perusteet or YTTP2120 Introduction to Marketing
Compulsory prerequisites
- Prerequisite group 1
- Prerequisite group 2
Study materials
Official exam book (available in physical and electronic formats):
Lahtinen, N., Pulkka, K., Karjaluoto, H., & Mero, J. (2023). Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More. Edward Elgar Publishing.
The same book in Finnish:
Lahtinen, N., Pulkka, K., Karjaluoto, H., & Mero, J. (2022). Digimarkkinointi: luo strategia, vie se käytäntöön, myy enemmän. Alma Talent.
Note: The exam questions are in English and thus follow the English version.