YTTP2120 Introduction to Marketing (5 cr)

Open the course unit brochure on Sisu
Study level:
Basic studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2024-2025, 2025-2026, 2026-2027, 2027-2028

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What is marketing? You will learn the core concepts of marketing and the importance of marketing in the operations of companies and society.

Description

• Concepts that underlie the discipline of marketing
• Marketing mix and decision areas
• Marketing and its environment
• Sustainable marketing
• Basic marketing strategies and tactics applied in business cases


Learning outcomes

On successful completion of the course, students will be able to:
• name and recognise key marketing concepts and discipline areas
• identify and define the basic elements of the marketing mix
• explain buyer behaviour in consumer and business markets
• identify and explain business development options
• apply the concepts and theories in phenomena of practical business

Additional information

Other materials informed by the lecturer.

Literature

  • Gary Armstrong, Philip Kotler, Marc Oliver Opresnik, 2023, Marketing: An Introduction, Global Edition, 15/E (e-kirjana saatavilla); ISBN: 9781292433165

Completion methods

Method 1

Evaluation criteria:
Accepted completion of the designated assignments
Time of teaching:
Period 4
Select all marked parts
Parts of the completion methods
x

Participation in teaching (5 cr)

Type:
Participation in teaching
Grading scale:
0-5
Language:
English

Teaching