YCCA2240 CSR Communication (4 cr)

The course delves into the theoretical foundations of sustainability communication and explores various perspectives on responsibility and sustainability communication through practical examples. Topics include corporate citizenship, sustainability reporting, corporate activism, and stakeholder dialogue. Regarding responsible communication and communication ethics, the course reflects on the delineation between the ethics of marketing, communication, and journalism.

Sustainability communication is linked to several United Nations Sustainable Development Goals (SDGs), as it goes beyond mere reporting and informing. It actively promotes sustainable development and helps build a responsible corporate culture. Sustainability communication fosters transparency, raises awareness, and encourages responsible action at all levels of society. Companies can highlight their commitment to ethical practices, transparency in working conditions, and social responsibility through sustainability communication, thus contributing to the advancement of decent work and economic growth (SDG 8). Additionally, sustainability communication supports responsible consumption and production (SDG 12) when companies communicate their sustainable practices, circular economy solutions, and environmentally friendly products, inspiring consumers to make sustainable choices. As part of sustainability communication, companies share information about their climate actions and efforts to reduce their carbon footprint, thus contributing to society's transition towards sustainable energy and climate goals (SDG 13). Through sustainability communication, organizations can underscore their dedication to ethical business practices, transparency, and fairness, thereby building trust among stakeholders and society (SDG 16). An integral aspect of sustainability communication is supporting companies in listening to stakeholders and building partnerships to achieve shared sustainable goals (SDG 17).

Through the themes and tasks of the course, students develop critical thinking, consideration of various perspectives, and argumentation skills.

Upon completing the course, the student will:

- have a grasp of the concepts and strategies of sustainability communication within the context of organizational sustainable development,

- be familiar with the ethical principles of communication and comprehend their significance in conveying responsibility,

- recognize characteristics of compelling and impactful sustainability communication,

- understand the role of communication in constructing a responsible corporate culture,

- comprehend the importance of listening to stakeholders' expectations and needs as part of responsible business practices.

JSBE: YTTP1150 Viestinnän johtamisen perusteet tai YTTP2150 Introduction to Corporate Communication.

Avoin yliopisto: YTTP1150 Viestinnän johtamisen perusteet tai Liiketoimintaosaamisen perusopinnot.

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