YTTP1150 Introduction to Corporate Communication (5 cr)
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Description
This study module introduces the key concepts of corporate communication in contemporary organizations. The course provides an overview of:
- Corporate identity, branding and reputation
- Communication strategy and management
- Specific fields of corporate communication; employee communication, change communication, media relations, social media, crisis communication and corporate social responsibility
- Research and measurement
kauppatiede, kauppatieteet, viestinnän johtamisen perusteet, viestintä, liiketoimintaosaamisen perusteet, strateginen viestintä, viestintästrategia, organisaatioviestintä, maine, brändi, corporate communication, liiketoiminta
Learning outcomes
- explain the important role of corporate communication in today’s digitalized society
- classify the different functions of corporate communication
- identify the basic principles and concepts of corporate communication management
Additional information
Student can choose to take the exam either in English (by enrolling to course YTTP2150) or in Finnish (by enrolling to course YTTP1150).
At the Open University: lectures in Finnish, some modes of study also available in English
Literature
- Cornelissen, J. (2017 / 2020 / 2023). Corporate Communication. A Guide to Theory and Practice. 5th/6th/7th edition. Sage Publications Ltd.