YCCA2210 Content strategy (5 cr)

Study level:
Intermediate studies
Grading scale:
Responsible organisation:
Jyväskylä University School of Business and Economics
Coordinating organisation:
Open University, Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023, 2023-2024

Tweet text

Opintojaksolla opit laatimaan organisaatiolle sisältöstrategian ja tutustut siihen, kuinka se toimitetaan kohdeyleisölle.


This study module examines how a content strategy is created for an organization. During the course, students will create a content strategy and also take part in other practical exercises related to corporate communication and (digital) content creation.  

Learning outcomes

After completing this study module, the student:

  • Is able to scrutinize organization’s content production from different theoretical and ethical viewpoints
  • Is familiar with theories of persuasion and rhetoric as basis of organization’s content strategy

  • is familiar with copyright regulations related to content production

  • Knows how to produce content strategy and deliver it to target audiences

  • Can put into implementation smaller scale content creation tasks

  • Is able to communicate their message clearly in digital environment

  • Is able to apply creativity in different tasks

  • Is able to give feedback to others

Description of prerequisites

Compulsory prerequisites: Introduction to Corporate Communication

Recommended prerequisites: Basic Business Studies

Study materials

Literature will be announced at the beginning of the course. 

Reading package of journal articles.

Completion methods

Method 1

Participation to lectures and completing lecture tasks.
Evaluation criteria:
Small individual and group assignments. Content strategy as a group assignment.
Select all marked parts
Parts of the completion methods

Participation in teaching (5 cr)

Participation in teaching
Grading scale: