YTTP2150 Introduction to Corporate Communication (5 cr)

Study level:
Basic studies
Grading scale:
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023, 2023-2024


This study module introduces the key concepts of corporate communication in contemporary organizations. The course provides an overview of:
- Corporate identity, branding and reputation
- Communication strategy and management
- Specific fields of corporate communication; employee communication, change communication, media relations, social media, crisis communication and corporate social responsibility
- Research and measurement

Learning outcomes

After completing this course, the student will be able to:
- explain the important role of corporate communication in today’s digitalized society
- classify the different functions of corporate communication
- identify the basic principles and concepts of corporate communication management

Additional information

JSBE: Introduction lectures will be held both in English and in Finnish. Rest of the lectures in English. Student can choose to take the exam either in English or in Finnish.

At the Open University lectures in Finnish, some modes of study also available in English


  • Cornelissen, J. 2017. Corporate Communication. A Guide to Theory and Practice. 5th edition. Sage Publications Ltd.; ISBN: 9781473953697

Completion methods

Method 1

Evaluation criteria:
Accepted completion of the designated assignments
Select all marked parts
Parts of the completion methods

Teaching (5 cr)

Participation in teaching
Grading scale: