YCCA2210 Content strategy (5 cr)

This study module examines how a content strategy is created for an organization. During the course, students will create a content strategy and also take part in other practical exercises related to corporate communication and (digital) content creation.  

After completing this study module, the student:

• Is able to scrutinize organization’s content production from different theoretical and ethical viewpoints

• Is familiar with theories of persuasion and rhetoric as basis of organization’s content strategy

• is familiar with copyright regulations related to content production

• Knows how to produce content strategy and deliver it to target audiences

• Can put into implementation smaller scale content creation tasks

• Is able to communicate their message clearly in digital environment

• Is able to apply creativity in different tasks

• Is able to give feedback to others

Compulsory prerequisites: Introduction to Corporate Communication

Recommended prerequisites: Basic Business Studies

Literature will be announced at the beginning of the course. 

Reading package of journal articles.