YMAA3220 Digital Marketing (6 cr)

Study level:
Intermediate studies
Grading scale:
English, Finnish
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023, 2023-2024


This course introduces the students with digital marketing strategy, tactics and tools. The course applies principles of marketing to explain how to develop a digital marketing plan and put it into action through using various digital marketing tools. The course is designed for both practitioners and university students who want a comprehensive understanding of digital marketing from the business perspective.

Learning outcomes

On successful completion of this course, student is able to:

-Name and explain the most common digital marketing tools

-Explain the characteristics of various digital marketing tactics

-Outline a digital marketing plan

-Plan, implement and analyze digital marketing strategies for different environments such as nonprofit and profit organizations

Completion methods

These completion methods are for University of Jyväskylä degree students. Other options:

Method 1

Evaluation criteria:
Verkkokurssin tehtävät
Select all marked parts
Parts of the completion methods

Independent study (6 cr)

Independent study
Grading scale:
English, Finnish