YCCA2210 Content strategy (5 cr)

Study level:
Intermediate studies
Grading scale:
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023, 2023-2024


This study module examines how a content strategy is created for an organization. During the course, students will create a content strategy and also take part in other practical exercises related to corporate communication and (digital) content creation.  

Learning outcomes

After completing this study module, the student:

  • Is able to scrutinize organization’s content production from different theoretical and ethical viewpoints
  • Is familiar with theories of persuasion and rhetoric as basis of organization’s content strategy

  • is familiar with copyright regulations related to content production

  • Knows how to produce content strategy and deliver it to target audiences

  • Can put into implementation smaller scale content creation tasks

  • Is able to communicate their message clearly in digital environment

  • Is able to apply creativity in different tasks

  • Is able to give feedback to others

Description of prerequisites

Compulsory prerequisites: Introduction to Corporate Communication

Recommended prerequisites: Basic Business Studies

Study materials

Literature will be announced at the beginning of the course. 

Reading package of journal articles.

Completion methods

These completion methods are for University of Jyväskylä degree students. Other options:

Method 1

Participation to lectures and completing lecture tasks.
Evaluation criteria:
Small individual and group assignments. Content strategy as a group assignment.
Select all marked parts
Parts of the completion methods

Participation in teaching (5 cr)

Participation in teaching
Grading scale: