YCCA2180 Global public relations (5 cr)

Study level:
Intermediate studies
Grading scale:
0-5
Language:
English, Finnish
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023, 2023-2024

Description

This study module examines the role, function, and influence of public relations in a global environment. During this course, students will learn why and how organizations are affected by publics and stakeholders from multiple cultures and with great diversity within nations and how organizations affect publics and stakeholders with their activities. Students will gain an understanding of global trends and how they impact public relations activities, and knowledge on national media structures, public policy, and international legal and ethical codes in public relations.

The study module introduces the students to several UN Sustainable Development Goals, such as Goals 3 Good health and wellbeing, 8 Decent work and economic growth, 10 Reduced inequalities, 12 Sustainable consumption and production, and 13 Climate action and discuss them as important global issues challenging global public relations activities.

Learning outcomes

After completing this study module, the student:

  • is familiar with main theories and theoretical perspectives of global public relations

  • is able to reflect critically on the main factors affecting global public relations

  • is able to identify and scope opportunities for global and cross-border public relations

  • has trained to understand diversity and cultural issues

  • is able to produce a written academic report in a foreign language

  • has improved his/her cross-cultural awareness

Additional information

Independent, remote learning. No contact teaching classes.

Description of prerequisites

Avoimessa yliopistossa pakollisena esitietona on YTTP1150 - Viestinnän johtamisen perusteet ja suositeltuina esitietoina Liiketoimintaosaamisen perusteet -opintokokonaisuus.

Recommended prerequisites

Study materials

Reading material assigned by lecturer, available in Moodle course space

Krishnamurthy Sriramesh & Dejan Vercic (2020) The global public relations handbook. Theory, research and practice, 3rd edition, London, Routledge (selection of chapters)

Literature

  • The global public relations handbook. Theory, research and practice, 3rd edition

Completion methods

These completion methods are for University of Jyväskylä degree students. Other options:

Method 1

Description:
Indipendent, remote learning. Reading guidelines and assignment instructions in Moodle course page
Evaluation criteria:
Individual written home assignment
Time of teaching:
Period 1, Period 2, Period 3, Period 4
Select all marked parts
Parts of the completion methods
x

Independent study (5 cr)

Type:
Independent study
Grading scale:
0-5
Language:
English
Study methods:

Independent, remote learning. No contact teaching classes.

Study materials:

Reading material assigned by lecturer, available in Moodle course space

Krishnamurthy Sriramesh & Dejan Vercic (2020) The global public relations handbook. Theory, research and practice, 3rd edition, London, Routledge (selection of chapters)

Literature:
  • The global public relations handbook. Theory, research and practice, 3rd edition

Teaching