YCCA2180 Global public relations (5 cr)

This study module examines the role, function, and influence of public relations in a global environment. During this course, students will learn why and how organizations are affected by publics and stakeholders from multiple cultures and with great diversity within nations and how organizations affect publics and stakeholders with their activities. Students will gain an understanding of global trends and how they impact public relations activities, and knowledge on national media structures, public policy, and international legal and ethical codes in public relations.

The study module introduces the students to several UN Sustainable Development Goals, such as Goals 3 Good health and wellbeing, 8 Decent work and economic growth, 10 Reduced inequalities, 12 Sustainable consumption and production, and 13 Climate action and discuss them as important global issues challenging global public relations activities.

After completing this study module, the student:

• is familiar with main theories and theoretical perspectives of global public relations

• is able to reflect critically on the main factors affecting global public relations

• is able to identify and scope opportunities for global and cross-border public relations

• has trained to understand diversity and cultural issues

• is able to produce a written academic report in a foreign language

• has improved his/her cross-cultural awareness

Independent, remote learning. No contact teaching classes.

Avoimessa yliopistossa pakollisena esitietona on YTTP1150 - Viestinnän johtamisen perusteet ja suositeltuina esitietoina Liiketoimintaosaamisen perusteet -opintokokonaisuus.

Reading material assigned by lecturer, available in Moodle course space

Krishnamurthy Sriramesh & Dejan Vercic (2020) The global public relations handbook. Theory, research and practice, 3rd edition, London, Routledge (selection of chapters)