JSBY7110 Digital marketing in practice (2 cr)

Study level:
Other studies
Grading scale:
Pass - fail
English, Finnish
Responsible organisation:
Jyväskylä University School of Business and Economics
Coordinating organisation:
Open University
Curriculum periods:
2020-2021, 2021-2022, 2022-2023, 2023-2024


This course introduces the students with Google’s digital marketing tools. Main themes of the course are:

  • online visibility
  • search engine optimization
  • advertising and analytics
  • display advertisement
  • social media marketing
  • mobile marketing

Learning outcomes

On successful completion of this course, student is able to:

  • name basic digital marketing tools and their functions
  • use digital marketing tools to improve business performance
  • use Google’s tools when planning digital advertisement

Additional information

Opintojakson toteutus voi olla joko suomeksi tai englanniksi. Kieli täsmennetään vuosittain opetusohjelmassa.

Study materials

Google Digital Garage: Fundamentals of digital marketing online course. Other possible learning material will be specified in Moodle.

Completion methods

These completion methods are for University of Jyväskylä degree students. Other options:

Method 1

Evaluation criteria:
Evaluation criteria: Google Digital Garage’s Fundamentals of digital marketing online course related exercises, final essay
Select all marked parts
Parts of the completion methods

Independent study (2 cr)

Independent study
Grading scale:
Pass - fail
English, Finnish
No published teaching