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Note: This is an archived version which is no longer updated.
To the latest guide
  1. Study guide 2020–23
  2. Jyväskylä University School of Business and Economics
  3. Specialisation in Marketing

KAUMA_YMAOS Specialisation in Marketing (79+ cr)

Study level:
Other studies
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2021-2022, 2022-2023
Elective studies:
No

Description

-

Learning outcomes

-

Structure

Select all (79+ cr)
  • Advanced Studies in Marketing

    79 cr
    YMASYV
    Detailed description
    Select all (79+ cr)
    • Pakolliset opinnot

      Select all (55 cr)
      • YMAS2110 Advanced Course in Consumer Behavior (6 cr)
      • YMAS1910 Master level research tutorial (3 cr)
      • YMAS1920 Master's thesis (30 cr)
      • JSBS1920 Maturity Test (0 cr)
      • JSBS1120 Qualitative research methods in marketing and corporate communication (5 cr)
      • JSBS1130 Quantitative research methods in marketing and corporate communication (5 cr)
      • YMAS2170 Relationships and Networks (6 cr)
    • Valinnaiset opinnot

      Select min. 24 cr
      • YMAS2130 Brand Management (6 cr)
      • YMAS2140 Pricing Management (6 cr)
      • YMAS2150 Strategic Marketing in Retail (6 cr)
      • CEMS2160 Sustainable Consumption and Marketing (5 cr)
      • IBES2430 Innovative Marketing (5 cr)
      • DMCS3110 Digital Technologies and User Behaviour (6 cr)
      • DMCS3150 Introduction to Digital Marketing (6 cr)
      • DMCS2120 Digital Interaction (5 cr)
      • YMAS2180 Sport Marketing (6 cr)
      • DMCS3120 Digital Marketing Communication (6 cr)
      • DMCS3140 Digital Marketing in Action (8 cr)
      • DMCS2160 Managing Customer Relationships (6 cr)
University of Jyväskylä
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