YMAS2180 Sport Marketing (6 cr)

Study level:
Advanced studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023

Description

This course introduces the students with the basic and applied principles and concepts of modern sport marketing. The course introduces the students to the various aspects of sport marketing and how marketing principles can be used in planning and implementing sport marketing strategy.

UN Sustainable Development Goals: #3 “Good Health and Well-Being”

Learning outcomes

On successful completion of this course, student is able to:

  • explain what sport marketing and sport sponsorship cooperation are, and how they can be used as part of an organization’s marketing strategy
  • know the special features of sport marketing in comparison to other contexts
  • use marketing theories in planning, implementing and analyzing sport marketing strategies
classify different theories used in sport marketing studies

Study materials

Articles and cases announced by the instructors.

Completion methods

Method 1

Evaluation criteria:
Participation in classroom teaching, Case analyses, group work
Select all marked parts
Parts of the completion methods
x

Participation in teaching (6 cr)

Type:
Participation in teaching
Grading scale:
0-5
Language:
English

Teaching