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Note: This is an archived version which is no longer updated.
To the latest guide
  1. Study guide 2020–23
  2. Jyväskylä University School of Business and Economics
  3. Specialisation in Marketing

KAUKA_YMAOS Specialisation in Marketing (35+ cr)

Study level:
Other studies
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2021-2022, 2022-2023
Elective studies:
No

Description

-

Learning outcomes

-

Structure

Select all (35+ cr)
  • Intermediate Studies in Marketing

    35 cr
    YMAAIP
    Detailed description
    Select all (35+ cr)
    • Compulsory studies

      Select all (22 cr)
      • YMAA2110 Consumer Behavior (6 cr)
      • YMAA2120 Managing Customer Relationships and Services (6 cr)
      • YMAA1920 Bachelor level research tutorial and bachelor's thesis (10 cr)
      • JSBA1920 Maturity Test (0 cr)
    • Optional studies

      Select min. 13 cr
      • YMAA2130 Marketing management (5 cr)
      • YMAA2140 International Marketing (5 cr)
      • YMAA2150 Productisation and Selling (5 cr)
      • YMAA2170 Social Marketing (4–6 cr)
      • JSBA5210 Society, Business and Sport (4 cr)
      • YMAA3220 Digital Marketing (6 cr)
      • YMAA2190 Creating and Editing Marketing Videos (2 cr)
      • YMAA2210 Creating and Editing Photos Using Photoshop (2 cr)
      • YMAA2220 Creating and Editing Social Media Content Using Graphic Design Platform Canva (2 cr)
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