YMAA2190 Creating and Editing Marketing Videos (2 cr)

Study level:
Intermediate studies
Grading scale:
Pass - fail
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023


Producing good quality video is a valuable skill for all business disciplines as video material can be used for e.g. HR training or promotional purposes. This self-contained, online course guides learners through the process of interviewing consumers (e.g. planning the questions as per set parameters and following professional interview practice), recording this interview on video, controlling the recoding environment (e.g. light and background noise) and finally editing the video to bring out the intended core message. Part of the video editing task is to add text to these videos so as to comply with the new EU accessibility directive.

Today, smartphones offer excellent video recording quality, the Marketing Department can lend label microphones and image stabilisers to the students too. For the editing, the learners are guided to freely available software for both iOS and Windows environment. The JYU Moniviestin will be utilised too.

There are no pre-requisite subjects and this online course will be available to all JSBE learners. All learning materials are available in Moodle. 

Contents of the course are related to the following working skills (generic skills)

  • analytical and critical thinking
  • problem solving 

Learning outcomes

On successful completion of this course, the students will be able to

  • plan a professional level consumer interview process
  • record a consumer interview and control for light and background noise
  • complete a basic video editing process
  • add text to video to produce Accessibility directive compliant video content 

Description of prerequisites

There are no prerequisites to this course 

Study materials

Moodle learning materials consist of expert guidance videos and demonstrations 

Completion methods

Method 1

Evaluation criteria:
The course is completed in small teams by producing either one longer video or few shorter videos (max 5 minutes) and submitting these videos for assessment.
Select all marked parts
Parts of the completion methods

Online course (2 cr)

Participation in teaching
Grading scale:
Pass - fail