JSBY7110 Digital marketing in practice (2 cr)
Study level:
Other studies
Grading scale:
Pass - fail
Language:
English, Finnish
Responsible organisation:
Jyväskylä University School of Business and Economics
Coordinating organisation:
Open University
Curriculum periods:
2020-2021, 2021-2022, 2022-2023
Description
This course introduces the students with Google’s digital marketing tools. Main themes of the course are:
- online visibility
- search engine optimization
- advertising and analytics
- display advertisement
- social media marketing
- mobile marketing
Learning outcomes
On successful completion of this course, student is able to:
- name basic digital marketing tools and their functions
- use digital marketing tools to improve business performance
- use Google’s tools when planning digital advertisement
Additional information
Opintojakson toteutus voi olla joko suomeksi tai englanniksi. Kieli täsmennetään vuosittain opetusohjelmassa.
Study materials
Google Digital Garage: Fundamentals of digital marketing online course. Other possible learning material will be specified in Moodle.
Completion methods
These completion methods are for University of Jyväskylä degree students. Other options:
Method 1
Evaluation criteria:
Evaluation criteria: Google Digital Garage’s Fundamentals of digital marketing online course related exercises, final essay
Select all marked parts
Parts of the completion methods
x
Independent study (2 cr)
Type:
Independent study
Grading scale:
Pass - fail
Language:
English, Finnish