YCCA2210 Content strategy (5 cr)
This study module examines how a content strategy is created for an organization. During the course, students will create a content strategy and also take part in other practical exercises related to corporate communication and (digital) content creation.
After completing this study module, the student:
- Is able to scrutinize organization’s content production from different theoretical and ethical viewpoints
Is familiar with theories of persuasion and rhetoric as basis of organization’s content strategy
is familiar with copyright regulations related to content production
Knows how to produce content strategy and deliver it to target audiences
Can put into implementation smaller scale content creation tasks
Is able to communicate their message clearly in digital environment
Is able to apply creativity in different tasks
Is able to give feedback to others
Description of prerequisites
Compulsory prerequisites: Introduction to Corporate Communication
Recommended prerequisites: Basic Business Studies
- Prerequisite group 1
- Prerequisite group 2
Literature will be announced at the beginning of the course.
Reading package of journal articles.