KAUMA_YMAOS Marketing (80+ cr)

Study level:

Other studies

Responsible organisation:

Jyväskylä University School of Business and Economics

Curriculum periods:

2024-2025, 2025-2026, 2026-2027, 2027-2028

Elective studies:

No

Description

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Learning outcomes

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Structure

Select all (80+ cr)

Advanced Studies in Marketing
80 cr
YMASYV
Detailed description
Select all (80+ cr)
- Pakolliset opinnot
  Select all (56 cr)
  YMAS2190 Selling and Sales Management (6 cr)
  YMAS2210 Consumption and Markets in a Sustainable Consumer Society (6 cr)
  YMAS2220 Capstone Course in Marketing (3 cr)
  JSBS1120 Qualitative Research Methods in Marketing and Corporate Communication (3 cr)
  JSBS1130 Quantitative Research Methods in Marketing and Corporate Communication (3 cr)
  JSBS1150 Methods Application Workshop in Marketing and Corporate Communication (2 cr)
  YMAS1910 Master Level Research Tutorial (3 cr)
  YMAS1920 Master's Thesis (30 cr)
  JSBS1920 Maturity Test (0 cr)
- Valinnaiset opinnot
  Select min. 24 cr
  YMAS2130 Brand Management (6 cr)
  YMAS2140 Pricing Management (6 cr)
  CEMS2160 Sustainability Communication and Marketing (5 cr)
  DMCS2120 Digital Interaction (6 cr)
  DMCS3120 Digital Marketing Communication (6 cr)
  DMCS3130 Digital Market Environment (6 cr)
  DMCS3160 Digital Marketing Strategy (6 cr)
  DMCS3170 Digital Analytics and Marketing Performance Measurement (4 cr)
  IBES2430 Innovative Marketing (5 cr)
  YCCS2220 Crisis Communication Management (6 cr)