KAUMA_VIJOS Corporate Communication (76+ cr)

Study level:

Other studies

Responsible organisation:

Jyväskylä University School of Business and Economics

Curriculum periods:

2024-2025, 2025-2026, 2026-2027, 2027-2028

Elective studies:

No

Description

-

Learning outcomes

-

Structure

Select all (76+ cr)

Advanced Studies in Corporate Communication
76 cr
YCCSYV
Detailed description
Select all (76+ cr)
- Compulsory studies
  Select all (59 cr)
  YCCS2120 Strategic Communication Planning (6 cr)
  YCCS2140 Stakeholder Relationship Management (6 cr)
  DMCS2120 Digital Interaction (6 cr)
  JSBS1120 Qualitative Research Methods in Marketing and Corporate Communication (3 cr)
  JSBS1130 Quantitative Research Methods in Marketing and Corporate Communication (3 cr)
  JSBS1150 Methods Application Workshop in Marketing and Corporate Communication (2 cr)
  YCCS1910 Master Level Research Tutorial (3 cr)
  YCCS1920 Master's Thesis (30 cr)
  JSBS1920 Maturity Test (0 cr)
- Optional studies
  Select min. 17 cr
  YCCS2220 Crisis Communication Management (6 cr)
  YCCS2230 Investor Relations (6 cr)
  CEMS2160 Sustainability Communication and Marketing (5 cr)
  CEMS2170 Environmental Management in Stakeholder Networks (5 cr)
  DMCS3120 Digital Marketing Communication (6 cr)
  DMCS3160 Digital Marketing Strategy (6 cr)
  DMCS3170 Digital Analytics and Marketing Performance Measurement (4 cr)
  YJOS4250 Leadership Ethics (5 cr)
  Selection group
  Select 0–1 pcs. (0–10 cr / 20 cr)
  YCCS7110 On-The-Job Learning in Finland (5–10 cr)
  YCCS7120 On-The-Job Learning Abroad (5–10 cr)