JSBY7110 Digital marketing in practice (2 cr)

Study level:
Other studies
Grading scale:
Pass - fail
Language:
Finnish
Responsible organisation:
Jyväskylä University School of Business and Economics
Coordinating organisation:
Open University
Curriculum periods:
2024-2025, 2025-2026, 2026-2027, 2027-2028

Tweet text

Haluaisitko oppia tuntemaan, miten digimarkkinointia voidaan soveltaa ja hyödyntää käytännön tasolla? Tule mukaan Digimarkkinointia käytännössä -opintojaksolle!

Description

This course introduces the students with Google’s digital marketing tools. Main themes of the course are:

  • online visibility
  • search engine optimization
  • advertising and analytics
  • display advertisement
  • social media marketing
  • mobile marketing

Learning outcomes

On successful completion of this course, student is able to:

  • name basic digital marketing tools and their functions
  • use digital marketing tools to improve business performance
  • use Google’s tools when planning digital advertisement

Study materials

Google Digital Garage: Fundamentals of digital marketing online course. Other possible learning material will be specified in Moodle.

Completion methods

Method 1

Evaluation criteria:
Evaluation criteria: Google Digital Garage’s Fundamentals of digital marketing online course related exercises, final essay
Select all marked parts
Parts of the completion methods
x

Independent study (2 cr)

Type:
Independent study
Grading scale:
Pass - fail
Language:
English, Finnish
No published teaching