JSBJ2250 Digital Marketing (KATAJA) (5 cr)

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Study level:
Postgraduate studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2025-2026, 2026-2027, 2027-2028

Description

  • Digital marketing
  • Frameworks and theories in digital marketing
  • Linkages between digital marketing and information systems research.

Learning outcomes

The course gives an overview of academic research on digital marketing, outlines the main theories and frameworks used in the field, and suggests areas for contribution in this rapidly evolving area of marketing and information systems (IS) research.

Additional information

Completion method: participation in teaching and independent assignment

Completion method's assessment criteria:
  • Class participation and group works during lectures (30%)
  • Written assignment (70%).

Study materials

Reading package (articles selected by the instructors).

Completion methods

Method 1

Select all marked parts
Parts of the completion methods
x

Participation in teaching (5 cr)

Type:
Participation in teaching
Grading scale:
0-5
Language:
English

Teaching