EKIA4200 Rhetoric and Persuasive Language Use (5 cr)
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Description
In this course you will be trained in the 4000-year-old art of rhetoric. You will learn how to persuade people using linguistic structures specifically designed to influence, stimulate, and motivate. You will compare the use of persuasive language in a range of contemporary and historical settings, and consider exactly what makes language persuasive. You will use this knowledge to create a persuasive text on a topic of your choice.
Learning outcomes
After completing the course, the students will be able to:
Know about types of rhetorical devices and terms used for them;
Comprehend their use in various genres of persuasive language (e.g. advertising, politics);
Apply this knowledge to writing and delivering a piece of persuasive writing;
Analyse the rhetorical structures in your speech, comparing this to research on rhetoric;
Evaluate your work constructively, with clear ideas for potential future improvement
Additional information
Students may be absent from no more than two classes.
Recommended prerequisites
- Prerequisite group 1
- Prerequisite group 2
- Basic Studies in English as Optional StudiesNot published for this curriculum period
Study materials
The study materials will be available in Moodle. Further readings will be announced in the course. A useful background source is the free online book ‘Rhetoric and Composition’, https://en.wikibooks.org/wiki/Rhetoric_and_Composition.