DMCS3190 Digital Marketing and Corporate Communication Capstone (2 cr)
Study level:
Advanced studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2024-2025, 2025-2026, 2026-2027, 2027-2028
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Showcase your expertise in digital marketing and corporate communication
Description
This course is designed to measure the learning outcomes of the DMCC program. The student teams will be given a real-life case related to DMCC programme level learning objectives that they need to solve in a given timeframe.
Learning outcomes
By the end of this course, students will be able to:
- Create marketing and communication strategies to address the contemporary changes in the digital environment.
- Demonstrate their mastery of digital marketing and corporate communication capabilities in oral and written forms.
Additional information
The course is exclusively designed for the second year DMCC degree students.
Description of prerequisites
The student is expected to have completed most DMCC-courses before registering for this course.
Recommended prerequisites
- Prerequisite group 1
- Prerequisite group 2
- YCCS3110 Digital Interaction (6 cr)Not published for this curriculum period
OR
Study materials
- Case-related material provided by the instructors or the firm.
- All course material in the DMCC programme.
- Other supplementary material provided by the instructor(s).
Completion methods
Method 1
Description:
Mandatory attendance to lectures (min. 80% of lectures must be attended to pass the course).
Evaluation criteria:
Exam and/or assignment(s).
Time of teaching:
Period 2
Select all marked parts
Parts of the completion methods
x
Participation in teaching (2 cr)
Type:
Participation in teaching
Grading scale:
0-5
Language:
English