DGKA1008 Digital Platforms and Analytics (5 cr)

• The course introduces data analytics tools by categories and establishes authority in business analytics.
• (Digital) commerce is a central application field of analytics that focuses on analysing and reporting on customer engagement in digital environments, benchmarking competitors and the industry, and evaluating and improving the performance of digital channels with responsibility and sustainability concepts and practices.

Value Proposition (Defining and creating value)

• Understand key concepts and categories of digital analytics tools.
• Analyze customer engagement and behavior in digital commerce environments.
• Design and implement user-friendly personalization to enhance customer experience.
• Detect and prevent fraud through analytics methods to safeguard customer trust.

Value Capture (Extracting value efficiently)

• Optimize marketing strategies based on data insights.
• Manage inventory efficiently using analytics-driven decision-making.
• Apply SEO, CRM, and data visualization techniques to improve digital marketing performance.

Value Delivery (Delivering value effectively through processes and channels)

• Use major analytics platforms analytics tools to collect and interpret data.
• Interpret analytics data responsibly, considering ethical, sustainability, and privacy issues.
• Communicate data-driven insights effectively to support business decision-making.

Value Positioning (Building competitive advantage and market position)

• Prepare for and complete professional analytics certifications to increase employability and professional credibility.

On Moodle