This course is offered through the Network for Doctoral Studies. These studies are available for doctoral degree students studying in the University of Jyväskylä.
","fi":"Tämä opintojakso on tarjolla tohtorikoulutusverkostossa. Verkoston opinnot ovat tarjolla Jyväskylän yliopiston tohtoriopiskelijoille.
"},"cooperationNetwork":{"abbreviation":"doc-courses","name":{"en":"National doctoral courses","fi":"Kansalliset tohtoriopinnot","sv":"National doctoral courses"}}}],"gradeScaleId":"sis-hyl-hyv","outcomes":{"en":"Building on the foundation of identifying and evaluating research-based business ideas, this course provides PhD students with hands-on experience in refining an idea from their own field. Participants will apply the NABC (Need, Approach, Benefits, Competition) model to conduct a concise business analysis, explore market potential, and practice pitching.\r\n\r\nBy the end of this course, participants will be able to:\r\n•\tIdentify a concrete idea from their research field and define its unique value proposition\r\n•\tApply the NABC model to validate market need, outline a feasible approach, articulate core benefits, and assess the competitive landscape\r\n•\tDevelop a compelling pitch that resonates with potential collaborators, funders, or stakeholders\r\n•\tRefine their idea through structured feedback and iterative improvement","fi":"Building on the foundation of identifying and evaluating research-based business ideas, this course provides PhD students with hands-on experience in refining an idea from their own field. Participants will apply the NABC (Need, Approach, Benefits, Competition) model to conduct a concise business analysis, explore market potential, and practice pitching.\r\n\r\nBy the end of this course, participants will be able to:\r\n•\tIdentify a concrete idea from their research field and define its unique value proposition\r\n•\tApply the NABC model to validate market need, outline a feasible approach, articulate core benefits, and assess the competitive landscape\r\n•\tDevelop a compelling pitch that resonates with potential collaborators, funders, or stakeholders\r\n•\tRefine their idea through structured feedback and iterative improvement"},"tweetText":null,"content":{"en":"The course contains semiannual meetings with the staff of Innovation Centre. The aim is to identify research results that could have commercial potential and should be protected e.g. by a patent or utility model.","fi":"The course contains semiannual meetings with the staff of Innovation Centre. The aim is to identify research results that could have commercial potential and should be protected e.g. by a patent or utility model."},"additional":null,"prerequisites":{"en":"Participants of the course must have been completed DP00AS49 Commercialization of research results before enrolling to this course.","fi":"Participants of the course must have been completed DP00AS49 Commercialization of research results before enrolling to this course."},"compulsoryFormalPrerequisites":[],"recommendedFormalPrerequisites":[],"literature":[],"learningMaterial":null,"completionMethods":[]}],"prerequisiteCourseUnit":[],"prerequisiteModule":[]},"prerequisiteCourseUnitPage":{"nodes":[]},"prerequisiteModulePage":{"nodes":[]},"parentModulePage":{"nodes":[]}},"pageContext":{"type":"courseUnit","locale":"en","title":"Practical Commercialization of Research Results","id":"otm-1492cfae-e007-352d-80df-cfa1888b65f0","code":"DP00AS50","prerequisiteCourseUnitIds":[],"prerequisiteModuleIds":[],"parentModuleIds":[],"curriculumPeriodStartDate":"2026-08-01","curriculumPeriodEndDate":"2027-08-01","coordinatingOrgIds":[],"searchable":false,"searchTags":null,"organisationIds":["otm-71fd8cc0-9fb4-38e1-bbb0-d1d63f911ddf"],"organisations":[],"attainmentLanguages":["en"],"hasSummerStudies":false,"teachingPeriods":[],"cooperationNetworkDirection":"INBOUND","hasCooperationNetworkSettings":true,"hasAvoinTeaching":false}}}