YTTP2150 Introduction to Corporate Communication (5 cr)
Study level:
Basic studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2026-2027, 2027-2028
Description
This study module introduces the key concepts of corporate communication in contemporary organizations. The course provides an overview of:
- Corporate identity, branding and reputation
- Communication strategy and management
- Specific fields of corporate communication; employee communication, change communication, media relations, social media, crisis communication and corporate social responsibility
- Research and measurement
Learning outcomes
After completing this course, the student will be able to:
- explain the important role of corporate communication in today’s digitalized society
- classify the different functions of corporate communication
- identify the basic principles and concepts of corporate communication management
- explain the important role of corporate communication in today’s digitalized society
- classify the different functions of corporate communication
- identify the basic principles and concepts of corporate communication management
Additional information
At the Open University lectures in Finnish, some modes of study also available in English
Literature
- Badham, M. & Luoma-aho, V. (2026) Digital Communication Management Theories and Practices for a Global and Volatile World.
Completion methods
Method 1
Evaluation criteria:
Accepted completion of the designated assignments
Select all marked parts
Parts of the completion methods
x
Teaching (5 cr)
Type:
Participation in teaching
Grading scale:
0-5
Language:
English