YH00CY56 Strategic Stakeholder Engagement (3 cr)
Cooperation network course
Network: EduJyväskylä
Available for: Master's students, Bachelor's students and Bachelor's and Master's students
This course is offered through the Network for EduJyväskylä. These studies are available for bachelor's, and master's degree students studying in the University of Jyväskylä.
Description
6 sessions (2h 45’ each)
Theory + interactive activities + teamwork.
Final Group Project
Individual reflection essay
Learning outcomes
By the end of the course, students will be able to:
1. Explain key concepts of stakeholder theory and engagement.
2. Map and analyze an organization’s stakeholder network.
3. Understand how engagement contributes to trust, reputation, and shared value creation.
4. Recognize collective-action challenges in multi-stakeholder contexts and ways to solve them.
5. Design a stakeholder engagement strategy for a real company or organization.
6. Collaborate in multicultural teams using communication, negotiation, and creative thinking.