YH00CL16 Business Creativity (3 cr)
Cooperation network course
Network: EduJyväskylä
Available for: Master's students, Bachelor's students and Bachelor's and Master's students
This course is offered through the Network for EduJyväskylä. These studies are available for bachelor's, and master's degree students studying in the University of Jyväskylä.
Description
Brain Games
Development of a Creative Concept
Research of a Creative Concept
Pitching a Creative Concept
Learning outcomes
This course introduces the importance of creativity to your career. The course will provide the fundamentals of learning to be creative as an individual and working in a team. The main skills of creativity will be explained and practiced. The innovation of creativity will be applied through the introduction of design thinking and students will collaborate in teams to create their own unique concept for a new service or product The delivery of this course will be done through experiential learning and throughout the course, the importance of technology in the delivery and marketing of services is emphasized.
Upon completion of this course students will be able to:
1. Explain the importance of creativity to your business career.
2. Understand and apply a creative planning model to assess a problem or opportunity and develop a prototype as a solution.
3. Understand the creative design process and apply it to create solutions to challenges and opportunities across all forms of business organizations.
4. Utilize a design thinking framework for the creation of a new service or product.
Description of prerequisites
None