724853A Distribution and retail management (5 cr)
Cooperation network course
Network: Digital retailing and e-commerce studies
Available for: Master's students, Bachelor's students and Bachelor's and Master's students
This course is offered through the Network for Digital Commerce. These studies are available for bachelor's and master's degree students studying in the University of Jyväskylä.
Description
The course examines structural, functional, and social factors and models within distribution channels. Participants will explore logistics functions, coordination, channel member roles and business models in retail (e.g., franchising, cooperatives, e-commerce, multi-channel distribution). Functional interdependencies in distribution are also examined with illustrative numerical examples.
Learning outcomes
Upon completion of this course the student recognizes the functions, flows and processes in distribution channels and can define objectives for distribution from the perspective of both logistics and retail management. The student can assess the business models of retail management, understands the economic and social importance of retail and logistics in society, and how logistics decisions can affect the environmental impact of distribution channels. The student can identify interdependencies of distribution activities and can analyse their business impacts.
Additional information
The students of the Bachelor program of Oulu Business School cannot participate to this course.
Description of prerequisites
Recommendation: Principles of Marketing or a similar course. Students with this course can be prioritized to be accepted to the course.