MM00CJ23 Responsible Marketing Communication (5 cr)
Description
Marketing communication Brand thinking Content creation for social media channels Regulation of advertising in Finland Promoting responsible consumption
Learning outcomes
Purpose of the course: The purpose of the course is to familiarize yourself with marketing communication methods and brand thinking. In addition, the purpose is to examine the promotion of responsible consumption through marketing communications. Competences: Service Business Operating in a workplace Ethics The aim of the course: You know how to use different methods of marketing communication, get to know brand thinking and learn to produce content for social media. You can also evaluate the effectiveness of marketing communications from the viewpoint of responsible consumption.