YCCSYV Advanced Studies in Corporate Communication (76 cr)

In advanced studies in Corporate Communication, the emphasis is on designing and managing impactful and value-creating communication solutions for organizations. The studies examine communication and interaction as integral parts of an organization's purposeful activities. The program provides skills to apply communication theories and models at a strategic level, guiding the organization towards agile and sustainable actions that consider the challenges of its operating environment, as well as the needs and expectations of stakeholders.

Key focuses in the studies include strategic planning of communication, its integration with the overall organizational strategy, sense-making, crisis communication, influencing through communication in digital environments, and the role of communication in supporting ethically sustainable practices.

The advanced studies in Corporate Communication prepare students to work in communication expert roles within companies, the public sector, non-profit organizations, research communities, communication agencies, or as independent consultants.

GOAL 1 Corporate communication knowledge and its application

Learning objective 1a Student is able to create value through communication to and with organizations and stakeholders.

• Ability to plan and evaluate effective communication strategies in challenging situations.
• Ability to conduct and carry out communication investigations and apply research-based knowledge to various situations and contexts.

Learning objective 1b Student is able to build and maintain relationships with stakeholders.

• Ability to monitor different environments, listen and engage in a dialogue with stakeholders.
• Ability to utilize communication to construct shared understanding and trust.

Learning objective 1c Student understands the role of an ethical and responsible communication professional.

• Ability to utilize communication to support diversity and discuss ethical questions in organizations.
• Ability to evaluate and further develop their expertise as ethical and responsible communication professionals.