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  1. Study guide 2024–28
  2. Jyväskylä University School of Business and Economics
  3. Marketing

KAUMA_YMAOS Marketing (80+ cr)

Study level:
Other studies
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2024-2025, 2025-2026, 2026-2027, 2027-2028
Elective studies:
No

Description

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Learning outcomes

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Structure

Select all (80+ cr)
  • Advanced Studies in Marketing

    80 cr
    YMASYV
    Detailed description
    Select all (80+ cr)
    • Pakolliset opinnot

      Select all (56 cr)
      • YMAS2190 Selling and Sales Management (6 cr)
      • YMAS2210 Consumption and Markets in a Sustainable Consumer Society (6 cr)
      • YMAS2220 Capstone Course in Marketing (3 cr)
      • JSBS1120 Qualitative Research Methods in Marketing and Corporate Communication (3 cr)
      • JSBS1130 Quantitative Research Methods in Marketing and Corporate Communication (3 cr)
      • JSBS1150 Methods Application Workshop in Marketing and Corporate Communication (2 cr)
      • YMAS1910 Master Level Research Tutorial (3 cr)
      • YMAS1920 Master's Thesis (30 cr)
      • JSBS1920 Maturity Test (0 cr)
    • Valinnaiset opinnot

      Select min. 24 cr
      • YMAS2130 Brand Management (6 cr)
      • YMAS2140 Pricing Management (6 cr)
      • CEMS2160 Sustainability Communication and Marketing (5 cr)
      • DMCS2120 Digital Interaction (6 cr)
      • DMCS3120 Digital Marketing Communication (6 cr)
      • DMCS3130 Digital Market Environment (6 cr)
      • DMCS3160 Digital Marketing Strategy (6 cr)
      • DMCS3170 Digital Analytics and Marketing Performance Measurement (4 cr)
      • IBES2430 Innovative Marketing (5 cr)
      • YCCS2220 Crisis Communication Management (6 cr)
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