YTTP2150 Introduction to Corporate Communication (5 cr)
Study level:
Basic studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2024-2025, 2025-2026, 2026-2027, 2027-2028
Description
This study module introduces the key concepts of corporate communication in contemporary organizations. The course provides an overview of:
- Corporate identity, branding and reputation
- Communication strategy and management
- Specific fields of corporate communication; employee communication, change communication, media relations, social media, crisis communication and corporate social responsibility
- Research and measurement
Learning outcomes
After completing this course, the student will be able to:
- explain the important role of corporate communication in today’s digitalized society
- classify the different functions of corporate communication
- identify the basic principles and concepts of corporate communication management
- explain the important role of corporate communication in today’s digitalized society
- classify the different functions of corporate communication
- identify the basic principles and concepts of corporate communication management
Additional information
JSBE: Lectures in English. Student can choose to take the exam either in English (by enrolling to course YTTP2150) or in Finnish (by enrolling to course YTTP1150).
At the Open University lectures in Finnish, some modes of study also available in English
Literature
- Cornelissen, J. (2017 / 2020 /2023). Corporate Communication. A Guide to Theory and Practice. 5th / 6th / 7th edition. Sage Publications Ltd.
Completion methods
Method 1
Evaluation criteria:
Accepted completion of the designated assignments
Select all marked parts
Parts of the completion methods
x
Teaching (5 cr)
Type:
Participation in teaching
Grading scale:
0-5
Language:
English