TEKS4405 Managing Commercialization Process of Innovation (5 cr)

Open the course unit brochure on Sisu
Study level:
Advanced studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Faculty of Information Technology
Curriculum periods:
2024-2025, 2025-2026, 2026-2027, 2027-2028

Description

The aim of the course is to bridge the gap between business opportunity development and commercialization process from the management point of view. In addition, the course covers the key concepts associated with commercialization process including portfolio management and ecosystem strategies in the ICT and other selected technology industries.

Learning outcomes

After completing the course, the student is able to:

  • Explain the fundamentals of technology commercialization
  • Analyze key drivers and challenges related to bringing technology-based products to markets
  • Develop and implement marketing and sales strategies for technology products
  • Apply the principles of customer relationship management in managing interactions with customers and sales prospects
  • Apply strategies for scaling technology startups

Additional information

Opintojakson opetuksesta vastaa Jarkko Pellikka (Nokia).

Description of prerequisites

  • Can identify technology development trends and the opportunities they create.
  • Knows the basics of finance, business, and management.
  • Can work in cooperation with experts in different fields in a sustainable and goal-oriented manner.
  • Understands the business drivers that impact on technology usage for example in multiple industry verticals.

Study materials

Other material to be confirmed.

Literature

  • Collin, J., Pellikka, J. and Penttinen, J.T., 2023. 5G Innovations for Industry Transformation: Data-driven Use Cases. John Wiley & Sons.
  • Cooper, R.G. and Sommer, A.F., 2023. Dynamic portfolio management for new product development. Research-Technology Management, 66(3), pp.19-31.
  • Pellikka, J. and Ali-Vehmas, T., 2016. Managing innovation ecosystems to create and capture value in ICT industries. Technology Innovation Management Review, 6(10).

Completion methods

Method 1

Description:
Online/hybrid lectures and case teaching, individual assignment, group assignment.
Evaluation criteria:
Individual assignment (70%), group assignment (30%).
Select all marked parts
Parts of the completion methods
x

Participation in teaching (5 cr)

Type:
Participation in teaching
Grading scale:
0-5
Language:
English

Teaching