JSBS1150 Methods Application Workshop in Marketing and Corporate Communication (2 cr)
Description
This workshop consists of two modules: 1) Preparing the data collection plan and 2) Data analysis and reporting.
Learning outcomes
This course builds on JSBS1130 and JSBS1120 and supports the student's ability to apply a chosen research method as part of the thesis writing process. By the end of this course, the student understands how the chosen method guides the collection, analysis, and interpretation of data.
Additional information
This course is taught yearly and starts in the second period and finishes in the third period. Teaching is online.
This course is compulsory for marketing, corporate communications, and DMCC students. It is not open to students from other programs.
When signing up for this workshop, students are asked to specify the research method they have selected in their master thesis. To complete this course, the student should be actively participating in a master thesis seminar.
Compulsory prerequisites
Study materials
Course materials from the foundational methods courses (JSBS1130 and JSBS1120) and other supplementary materials provided by the instructor(s).
Completion methods
Method 1
Participation in teaching (2 cr)
This course is taught yearly and starts in the second period and finishes in the third period. Teaching is online.
This course is compulsory for marketing, corporate communications, and DMCC students. It is not open to students from other programs.
When signing up for this workshop, students are asked to specify the research method they have selected in their master thesis. To complete this course, the student should be actively participating in a master thesis seminar. Students are divided into smaller groups according to their chosen research method.
Course materials from the foundational methods courses (JSBS1130 and JSBS1120) and other supplementary materials provided by the instructor(s).