DMCS1940 Master's Thesis (30 cr)

Study level:
Advanced studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2024-2025, 2025-2026, 2026-2027, 2027-2028

Description

Independently, guided by the supervisor, produced Master's Thesis
Reporting of the Thesis as a scientific research report

Learning outcomes

On successful completion of the course, students will be able to:
- Identify research problems related to the own research field and justify an own research problem
- Evaluate and critically analyse relevant literature related to the research problem
- Argue the choices made with respect to the literature and methods used
- Apply the chosen scientific research method to answer the research question
- Analyze the obtained results to make interpretations and contributions to prior studies
- Make theoretical and practical contributions based on the results of the Thesis
- Produce a research report by using the principles of scientific writing

Description of prerequisites

The students should have completed the majority of compulsory courses of the Master’s Degree Programme in Digital Marketing and Corporate Communication (DMCC).

Completion methods

Method 1

Evaluation criteria:
Assessment based on Master's Thesis evaluation criteria approved by the JSBE Faculty Council.
Select all marked parts
Parts of the completion methods
x

Independent study (30 cr)

Type:
Independent study
Grading scale:
0-5
Language:
English

Teaching