YMAA3220 Digital Marketing (6 cr)
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Description
This course introduces the students with digital marketing strategy, tactics and tools. The course applies principles of marketing to explain how to develop a digital marketing plan and put it into action through using various digital marketing tools. The course is designed for both practitioners and university students who want a comprehensive understanding of digital marketing from the business perspective.
Learning outcomes
On successful completion of this course, student is able to:
-Name and explain the most common digital marketing tools
-Explain the characteristics of various digital marketing tactics
-Outline a digital marketing plan
-Plan, implement and analyze digital marketing strategies for different environments such as nonprofit and profit organizations
Study materials
From autumn 2023:
Official exam book (available in physical and electronic formats):
Lahtinen, N., Pulkka, K., Karjaluoto, H., & Mero, J. (2023). Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More. Edward Elgar Publishing.
The same book in Finnish:
Lahtinen, N., Pulkka, K., Karjaluoto, H., & Mero, J. (2022). Digimarkkinointi: luo strategia, vie se käytäntöön, myy enemmän. Alma Talent.
Note: The exam questions are in English and thus follow the English version.