YMAA2140 International Marketing (5 cr)

Study level:
Intermediate studies
Grading scale:
Responsible organisation:
Jyväskylä University School of Business and Economics
Coordinating organisation:
Open University, Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023, 2023-2024

Tweet text

The course offers basic knowledge and understanding of key issues in international marketing


International marketing environment
Sources of international marketing data
Internationalization process
Market entry strategies
Designing, implementing and coordinating an international marketing programme

Learning outcomes

On successful completion of the course, students will be able to:
Develop insights into how differences in global economic, cultural, social, political, and legal environments can affect marketing decisions.
Discover sources of information for exploring and evaluating international markets.
Identify and analyse opportunities within global marketing environments.
Develop strategic thinking in the complex and dynamic business context faced by the contemporary global marketing executives and managers.
Develop knowledge and skills to analyse cross-cultural variables and their impact on international marketing.
Develop knowledge and skills to designing, implementing and coordinating international marketing programme

Additional information

Avoin yliopisto: kontaktiopetuskurssi, verkkokurssi, kirjatentti tai kirjallinen tehtävä (tarjotaan vähintään joku näistä, suoritustavat tarkennetaan vuosittaisessa opetusohjelmassa).

Description of prerequisites

Basic Business Studies.

Study materials

Additional reading may be assigned to supplement text readings.


  • Czinkota, M.R., Ronkainen I.A. & Zvobgo, G. 2011. International Marketing. Cengage Learning EMEA.; ISBN: 978-1-4080-0923-9
  • Hollensen, S. 2011. Global marketing: a decision-oriented approach. Financial Times Prentice Hall.; ISBN: 978-0-273-72622-7

Completion methods

Method 1

Evaluation criteria:
Select all marked parts
Parts of the completion methods

Teaching (5 cr)

Participation in teaching
Grading scale: