YMAA2140 International Marketing (5 cr)
Study level:
Intermediate studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Jyväskylä University School of Business and Economics
Coordinating organisation:
Jyväskylä University School of Business and Economics, Open University
Curriculum periods:
2020-2021, 2021-2022, 2022-2023, 2023-2024
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The course offers basic knowledge and understanding of key issues in international marketing
Description
International marketing environment
Sources of international marketing data
Internationalization process
Market entry strategies
Designing, implementing and coordinating an international marketing programme
Learning outcomes
On successful completion of the course, students will be able to:
Develop insights into how differences in global economic, cultural, social, political, and legal environments can affect marketing decisions.
Discover sources of information for exploring and evaluating international markets.
Identify and analyse opportunities within global marketing environments.
Develop strategic thinking in the complex and dynamic business context faced by the contemporary global marketing executives and managers.
Develop knowledge and skills to analyse cross-cultural variables and their impact on international marketing.
Develop knowledge and skills to designing, implementing and coordinating international marketing programme
Develop insights into how differences in global economic, cultural, social, political, and legal environments can affect marketing decisions.
Discover sources of information for exploring and evaluating international markets.
Identify and analyse opportunities within global marketing environments.
Develop strategic thinking in the complex and dynamic business context faced by the contemporary global marketing executives and managers.
Develop knowledge and skills to analyse cross-cultural variables and their impact on international marketing.
Develop knowledge and skills to designing, implementing and coordinating international marketing programme
Additional information
Avoin yliopisto: kontaktiopetuskurssi, verkkokurssi, kirjatentti tai kirjallinen tehtävä (tarjotaan vähintään joku näistä, suoritustavat tarkennetaan vuosittaisessa opetusohjelmassa).
Description of prerequisites
Basic Business Studies.
Study materials
Additional reading may be assigned to supplement text readings.
Literature
- Czinkota, M.R., Ronkainen I.A. & Zvobgo, G. 2011. International Marketing. Cengage Learning EMEA.; ISBN: 978-1-4080-0923-9
- Hollensen, S. 2011. Global marketing: a decision-oriented approach. Financial Times Prentice Hall.; ISBN: 978-0-273-72622-7
Completion methods
Method 1
Evaluation criteria:
0-5
Select all marked parts
Parts of the completion methods
x
Teaching (5 cr)
Type:
Participation in teaching
Grading scale:
0-5
Language:
English