YCCA2190 Current trends in corporate communication (5 cr)

Open the course unit brochure on Sisu
Study level:
Intermediate studies
Grading scale:
0-5
Language:
English, Finnish
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2020-2021, 2021-2022, 2022-2023, 2023-2024

Description

This study module introduces changing topics in the field of corporate communication. The study module provides practical and theoretical knowledge on chosen topics relevant for understanding organizations’ communication challenges in the contemporary world.

Learning outcomes

After completing this study module, the student:

  • Understands the basic concepts of the communication phenomenon in question

  • Is able to evaluate the significance of the studied topic in the field of corporate communication

  • Can seek and utilize up-to-date information on trending topics around corporate communication (research)

  • Is able to reflect and consider various aspects critically

Description of prerequisites

Compulsory prerequisites: Introduction to Corporate Communication

Recommended prerequisites: Basic Business Studies

Compulsory prerequisites

Study materials

To be announced at the beginning of the course. Changes annually.

Completion methods

Method 1

Description:
Independent participation on topical communication seminars or lectures, which are reported reflecting on literature on learning diary.
Evaluation criteria:
Oppimispäiväkirja
Select all marked parts

Method 2

Description:
Participation on lectures, 80 % attendance required
Evaluation criteria:
Essay
Time of teaching:
Period 2
Select all marked parts
Parts of the completion methods
x

Independent study (5 cr)

Type:
Independent study
Grading scale:
0-5
Study methods:

Independent studying in Moodle learning environment

No published teaching
x

Participation in teaching (5 cr)

Type:
Participation in teaching
Grading scale:
0-5
Language:
English

Teaching