LYTA509 Sport Marketing (2–4 cr)
Study level:
Intermediate studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Faculty of Sport and Health Sciences
Curriculum periods:
2020-2021, 2021-2022, 2022-2023, 2023-2024
Description
The course will introduce students to the concepts and theory of sport marketing, event management, and sport sponsorship. Under the expert guidance of international lecturers, the fundamental reasoning of these topics will be discussed and applied to specific practical cases.
COMPLETION MODE
Lectures and seminars (20 hours), pre-assignment, group work presentations, lecture diary, writing assignment and the book exam.
ASSESSMENT DETAILS
Method 1 (2 ECTS): Active participation in lectures and group work and a lecture diary.
Method 2 (5 ECTS): Active participation in lectures and group work, a lecture diary, a book exam and a written paper of 10-12 pages.
Learning outcomes
On successful completion of this course, student is able to
- demonstrate an understanding of the elements behind the concepts and models of marketing, event management, and sponsorship in sports
- demonstrate an understanding of the elements behind the concepts and models of marketing, event management, and sponsorship in sports
Additional information
Spring semester (as part of either the Winter School in Sport Sciences in January or the Summer School in Human Sciences in May-June)
Study materials
Reading for pre-assignment to be announced before the module
Completion methods
Method 1
Select all marked parts
Method 2
Select all marked parts
Parts of the completion methods
x
Lecture diary (1 cr)
Type:
Independent study
Grading scale:
0-5
Language:
English
x
Lectures and group work (1 cr)
Type:
Participation in teaching
Grading scale:
0-5
Language:
English
Study methods:
Lectures (20 hours) and group work
x
Written assignment (2 cr)
Type:
Independent study
Grading scale:
0-5
Language:
English
Study methods:
Written assignment of 10-12 pages.
x
Lectures and Group Work (1 cr)
Type:
Participation in teaching
Grading scale:
0-5
Language:
English
Study methods:
Active participation in lectures (20 hours) and group work.
x
Lecture Diary (1 cr)
Type:
Independent study
Grading scale:
0-5
Language:
English