JSBJ2260 Research Traditions in Marketing (KATAJA) (6 cr)
Lectures, pre-course assignment and exercises (20% of the grade).
Readings of key articles (approx. 600 pages). Please, note that you should reserve enough time to prepare for the course (reading-package).
Background literature recommended: Maclaran, Saren, Stern & Tadajewski (2009): The Sage Handbook of Marketing Theory. London: Sage Publications.
A reflective essay on the theoretical stream that is linked participant’s own research area (80% of the grade).
Seminar type of lectures and exercises, altogether 35 hours in a five day intensive format. Analysis and assessment of course material, active student participation; group/individual tasks through preparation of mini-presentations of given problems/articles; a reflective essay based a student’s own research topic and related course material.