EKIA465 The Language of Advertising (5 cr)

Study level:
Intermediate studies
Grading scale:
0-5
Language:
English
Responsible organisation:
Department of Language and Communication Studies
Curriculum periods:
2020-2021, 2021-2022, 2022-2023, 2023-2024

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Would you like to learn about advertising discourse? If yes, grab this opportunity! You can earn 5 credits and much more. Register now!

Description

Content

The course provides an introduction into advertising discourse. By analyzing the process of multimodal meaning-making across different promotional genres, the students will become aware of how the interplay of the different modalities can be used for marketing purposes. Building on the framework of social-semioticmultimodal discourse analysis, the course will introduce tools both for the creation and for the critical analysis of advertising discourse.

Completion methods

Contact teaching

Assessment details

Participation in the lectures, home assignments, creation and presentation of an advertisement.

Learning outcomes

After completing the course, the students will be able to

  • interpret advertising discourse from asocial-semiotic and multimodal perspective,
  • understand and explain how semiotic resources are used for persuasion,
  • critically reflect on the process of multimodal meaning-making in advertising,
  • create a piece of advertising discourse with the help of digital tools.

Additional information

Attendance policy: 80% attendance

Study materials

The study materials will be available in Moodle. 

Literature

  • The required readings will be provided during the course.

Completion methods

Method 1

Description:
Attendance policy: 80% attendance
Evaluation criteria:
Active participation in the lectures, home assignments, creation and presentation of an advertisement.
Select all marked parts
Parts of the completion methods
x

Teaching (5 cr)

Type:
Participation in teaching
Grading scale:
0-5
Evaluation criteria:
Active participation in the lectures, home assignments, creation and presentation of an advertisement.
Language:
English
Study methods:

Contact teaching

Study materials:

Study materials will be provided in Moodle.

Literature:
  • The required readings will be provided during the course.

Teaching