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Note: This is an archived version which is no longer updated.
To the latest guide
  1. Study guide 2020–23
  2. Jyväskylä University School of Business and Economics
  3. Specialisation in Corporate Communication

KAUKA_VIJOS Specialisation in Corporate Communication (35+ cr)

Study level:
Other studies
Responsible organisation:
Jyväskylä University School of Business and Economics
Curriculum periods:
2021-2022, 2022-2023
Elective studies:
No

Description

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Learning outcomes

-

Structure

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  • Intermediate Studies in Corporete Communication

    35 cr
    YCCAIP
    Detailed description
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    • Compulsory studies

      Select all (25 cr)
      • YCCA1920 Bachelor's Level Research Tutorial and Bachelor's Thesis (10 cr)
      • JSBA1920 Maturity Test (0 cr)
      • YCCA2150 Corporate reputation management (5 cr)
      • YCCA2160 Social interaction at work organizations (5 cr)
      • YCCA2170 Media Relations (5 cr)
    • Optional studies

      • YJOA2130 Management and Personnel Training and Development (6 cr)
      • YJOA2140 Business and Leadership Ethics (5 cr)
      • YMAA2110 Consumer Behavior (6 cr)
      • YMAA2140 International Marketing (5 cr)
      • YMAA2150 Productisation and Selling (5 cr)
      • YMAA2170 Social Marketing (4–6 cr)
      • JSBA7140 Project Management (5 cr)
      • JSBA5210 Society, Business and Sport (4 cr)
      • YCCA2210 Content strategy (5 cr)
      • YCCA2190 Current trends in corporate communication (5 cr)
      • YCCA2180 Global public relations (5 cr)
      • Unpublished course unit
University of Jyväskylä
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