YMAA3220 Digital Marketing (6 cr)
Description
This course introduces the students with digital marketing strategy, tactics and tools. The course applies principles of marketing to explain how to develop a digital marketing plan and put it into action through using various digital marketing tools. The course is designed for both practitioners and university students who want a comprehensive understanding of digital marketing from the business perspective.
Learning outcomes
On successful completion of this course, student is able to:
-Name and explain the most common digital marketing tools
-Explain the characteristics of various digital marketing tactics
-Outline a digital marketing plan
-Plan, implement and analyze digital marketing strategies for different environments such as nonprofit and profit organizations